Ludlow Street healthcare provides complex healthcare and rehabilitation for service users. The mental healthcare provider commissioned the design and production to raise awareness about the importance of mental wellbeing and encourage people to seek help when needed. The target audience of the sensitization campaign are the general public, with a focus on aged adults (35-70 years old).
The poster design is visually appealing and eye-catching, with a clear and concise message that resonates with the target audience. Calm and soothing color palette was used to create a relaxed and approachable mood. The use of imagery that portrays happy and healthy individuals help conveying a positive message and encourage people to prioritize their mental wellbeing. The messaging on the poster was designed to be clear and concise. The poster layout design was image driven and visually engaging.
